That's what Bejuba! means, according to Tatiana Kober's niece, Alena. When the 9 year old (now 32!!) created the word as a way to express herself and to cheer on her favourite hockey team, it was clear to Tatiana that there was no other word that would so aptly define the name of the company she was about to form. A company that upheld the creator as king, and owner of their creation.
Bejuba! is a boutique content and branding company that sits at the intersection of entertainment, brand strategy, digital distribution, and consumer products. Built for modern audiences with global reach, we create and represent high-impact branded storytelling that people want to watch, follow, and own. From engaging content, to strategic placement to consumer products and brand extensions, we connect storytelling, content, and commerce to drive traffic, build fandom, and deliver real returns.
In today’s noisy media landscape, brands are fighting for seconds while audiences are choosing stories. What wins now are worlds people want to spend time in. The real challenge isn’t visibility. It’s relevance, stickiness, and long-term connection.
We turn your project, your brand into a watchable, shareable, collectible world. We help build original characters, story universes, episodic digital content, and product integrations from day one.
With Christina Sklavenitis joining Bejuba! in 2025, Bejuba!’s priorities shifted to embrace all kinds of broadcast, not just television and streamers. We take all forms of broadcast into consideration….whether that be traditional or online.
Founded in 2003, Bejuba! Entertainment fast became a leading executive production and distribution company representing producers from around the world bringing top quality award winning children's and and family entertainment properties to the global marketplace. Bejuba! specializes in IP strategy, distribution, rights management, co-productions, financing (closing-gap financing) third-party acquisitions, licensing and merchandising, in Canada, the U.S. and internationally. The company maintains a growing catalogue of award-winning children's and family oriented animated and live-action programs.
The company boasts over 700 half hours of programming.
PRESIDENT
Tatiana started her career working in production at TVOntario in Toronto, Canada. After 6 years, she moved to Japan and began working on the business side of the industry at NHK. There, in the mid-nineties, she secured co-productions in the HD Hi-Vision dept. After 2 years, she moved to England where she lived for 7 years and concentrated on the kids' market. She worked in distribution and financing at BBC Worldwide, where she specialized in the German market and was later named the children's genre specialist. At Endemol UK she was brought in to spearhead Endemol's thrust into the children's market but left when she became the Managing Director of Egmont Imagination UK. Egmont Imagination UK was a subsidary of Egmont, the largest children's publisher in Europe. Here, Tatiana lead the distribution team and bulit the catalogue. The world market fell under her remit and she was instrumental in placing and financing series like "Lizzie McGuire," "Paz the Penguin" for Discovery Kids US, and "The Fairytaler", a Hans Christian Andersen FairyTale anthology.
Tatiana graduated with a Bachelor of Applied Arts (B.A.A.) in Radio and Television Arts from Ryerson University in Toronto. She specialized in children's media, and in documentary production.
Christina Sklavenitis is not just telling stories—she’s building worlds for the next generation. A passionate entrepreneur, Christina has been making waves in the kids’ space and beyond since 2015, leading with imagination, strategy, and heart. From concept to consumer, her mission is clear: bring compelling content to life through innovative storytelling, product development, and robust licensing programs. Her mantra, Design, Develop, Dream—in 3D, of course, captures her approach to brand building through consumer products.
For Bejuba! Licensing and Merchandising, Christina crafts tailored consumer product strategies that drive brand growth across retail, digital, and experiential platforms. Christina stands at the intersection of creativity and commerce, specializing in licensing programs that transform original IP into franchises.
Christina is also a founder and partner in The Missing Piece (TMP). From story to brand and brand to story, The Missing Piece builds brands, transforms emotionally resonant stories to digital content and product to grow audiences and unlock revenue streams for clients.